Sound Up Mobile App Case Study

A local Minneapolis charity wanted to streamline the donation process. Bands performed to raise money for families in crisis. A mobile-first fundraising app idea designed for bands and made for donors with key features to increase donations for more people in need.

Role

Research and competitive analysis
Strategy development, personas and journey maps
Building low fidelity mockups with priority guides
Generating high fidelity prototypes to test features
Creating design assets for multichannel distribution

Tools

Google Forms, Documents, Sheets & Slides for content strategies, survey distribution and results, and presentations for final design refinements
Adobe Creative Suite for design, branding and mockups
Figma for mind mapping, collaboration, design, wireframing, user flows, prototypes and testing

Prompt

Transform the charitable experience to be more mobile-forward by incorporating new features to connect with donors, fundraising musicians and key partners. The goal was increase donations, help more people in crisis.

Streamlining the donation process to enable more digital donations, creating automatic records of people interacting with the charity and amplifying events before and after were the most important.

Focusing on a mobile-first redesign of the existing website to include new features for tax receipts, forms to manage profiles, calendar links to events, and social feeds to share feel good storytelling. The volunteer non-profit team was small and needed simple, agile processes that could be sustained into the distant future.

MVP Focus

Features to include:

Easier digital payment methods to donate anywhere or time with tax receipts
Generate more automation in charitble processes for an agile volunteer non-profit
Create an event calendar with reminders to amplify fundraising and reduce searchtimes
Increase storytelling to promote fundraising more broadly through multiple channels

Research

Psychology of Donating

People don’t need to donate money, time or resources. Yet they do.

Research of the local landscape included:

Competitive analysis of other charities
Creating the S.E.T. + C factors from surveys & qualitative research at multiple events
Generation of personas with user journeys

View Research and Competitive Analysis >

Make Donating Easy for Everyone

Making digital donations available at every touchpoint - absolutely critical to increase donations and replace the need to for cash. Fundraisers needed to track donations.

Digital Donors created:

Tax receipts could be emailed or texted for all donations
Charities now provided secure automatic monthly donations for consistent revenue
Digital profiles made it easy to communicate with donors for future fundraising
Social sharing & charitable storytelling created feel good moments that resonated with people prompting them to donate
New options for rounding up daily purchases to donate directly to specific charities
Using QR codes for direct links to donate, promote and fuel partnerships made things simple for mobile users

View User Flows and Wireframes >