Design Work
Solve complex design problems, define brand experiences, direct diverse teams,
build sustainable design systems and effectively manage communications with people.
Web Design | Branded Storytelling | Strategic Multimedia Campaigns | Packaging
State of Minnesota - MSRS
Creative Direction | Multimedia | Marcom | Brand Strategy
A scalable design system for pensions, deferred comp and health care savings aligns print, digital, social and email to over 120,000 Minnesota public employees.
Solsta Records
Creative Direction | Social | Marcom | Web Design
Redesign a storefront with a website refresh, and create marketing and social media posts to help a new start-up record shop become a destination to buy, sell and hear live music.
Target
Production Director | Brand Manager | Adaptation Designer
Expand private label packaged goods into new markets, refresh in-store experiences and align marketing with seasonal shopping trends.
State of Minnesota - ELD
Creative Direction | Web Design | UX & UI Design | Marcom | Branding
A new educational website, brand identity and marketing communication strategy to meet the needs of a growing public sector workforce to help employees learn, grow and lead.
General Mills
Production Director | Web Design | Brand Management | Design Adaptation
Expand product lines across multiple channels, launch new products, and create sustainable processes for packaging.
Yaker Magazine
Creative Direction | Brand Management
Creative case study in typography and design layout bridging 2 diverse topics into a cohesive startup magazine for kayaking and design.
Cuban American Youth Orchestra
Creative Direction | Web Design | Branding | Marcom | Social
A non-profit start-up connecting two countries for student musicians to learn, play and grow together void of political, economic and social barriers.
Flagline Cycles
Creative Direction | Branding & Identity
Create the new identity and branding for a start-up mountain bike company with aspirations to outfit families to make everyday biking an adventure.