Hello! I’m Pamela
Sr UX/UI Designer | Enterprise Brand Experiences | Design Systems & Human-Centered Strategy
I bring a combination of human-centered UX strategy, visual design, research, and systems thinking that fits the complexity of organizations, products and applications.
With 20+ years of experience designing digital experiences, managing brands and services, building asset management systems and communicating campaigns with multiple touch-points, I turn challenges into experiences that people can confidently navigate, understand and enjoy everyday across financial services, healthcare, higher education, government and B2B environments.
Capabilities
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UX Research & Strategy
User interviews, testing, journey mapping, product life cycles, competitive analysis and information architectures.
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Digital Product Design
Web, mobile, and enterprise application UI from wireframes and new components to dev handoffs.
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Brand Identity
Visual identity, typography, color and design systems, theory and rationales, all built for scale.
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Marketing
Strategic AI workflows, targeted distribution and memorable campaigns that align key touch points to hit ROIs.
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Creative Direction
From concept to development, campaign designs, photo art direction, and multimedia creations to align the right audiences at key touch points.
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Design Systems
Token-based systems, iconography, component libraries, page templates, governance and user documentation for teams.
Featured Projects
Helping Move Minneapolis Meet New Transportation Trends
Research | Strategy | Branding
Reshaping the sustainable transportation experience with Move Minneapolis, the metro non-profit resource for residents, employers and commuters at every touch-point. Read the Case Study with strategies backed by research, user journeys, new website architecture, and digital templates to align with transportation trends.
University of Minnesota
PEAK Website Redesign
UX & UI Design | Web Design | MarketingStrategic website redesign providing transparent communications for a complex centralization initiative for University of Minnesota campuses.
A Mobile Donation App for Charity Events
UX Design | Strategy | BrandingA mobile-first case study focused on making fundraising simple at any event to collect donations, manage donors & align charity partnerships.
Brand & System Design unites State of Minnesota Retirement
Design | Branding | MultimediaA state agency for public employees that administers pensions, deferred compensation & healthcare savings plans to over 120,000 members.